My 2025/2026 FAC PR Campaign was a combined effort between me and my groupmates to further the UMass FAC’s presence on campus, specifically to market itself towards the student body – a common issue for the organization was their over-reliance on the non-student demographic.

Our team was one of multiple that got optioned for a campaign, and ultimately ours ended up victorious, becoming implemented at the beginning of the Spring 2026 semester. It was a great success for us, the FAC, and everybody involved.

Thanks for reading!

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